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Complete reference tutorial responsive html email newsletter
This is an introduction to the tutorial “complete reference tutorial on responsive HTML email newsletter”. Where you will find all useful tutorials related to development of Responsive html email newsletters.
Designing and coding a HTML email newsletter quite a bit challenging task. There are many challenges while you create one. Because HTML email newsletters are mostly viewed on email domains unlike websites and Standalone landing pages which will be viewed on browsers only.
When talking about email domains, there are many domains out there in the market. Many of them are for free and few paid.
There are possibilities that these emails are majorly viewed only on few of the freely available email domains like:
There are many other domains as well than these like: AOL, Thunderbird, Lotus etc…
Every email domain/client render/display your HTML email differently every time because of the way these email domains are built. I have all the techniques to overcome all the hurdles that these domains put forth!
Keeping email domains on Desktop devices aside – we’ll see what email domains on Mobile devices have to do with these email newsletters.
When we try to view the same HTML email newsletter that is built for desktop devices over a Mobile device – the email layout tend to go out of the boundary/view-port. That is because of inadequate visual space available to display the entire email. Except countable mobile devices like iPhone which will show you the entire email within the view-port[viewable area of a device] by shrinking the email all together. Further you can pinch to zoom and view any specific portion of the email as you need.
If you want to get an email designed – keeping all the con’s in your mind, you will go for one more HTML email. One for the desktop and the other for the mobile device. Mind you – it will cost the same cost that you spent for the desktop version. So, to say that – you will need to spend twice as much as you might need to spend for a single email. If you are a big marketer – you might just loose your money hugely and if you are a small brand you might just can’t afford to do so.
To overcome them – there raised a new technology of creating HTML email newsletter with which email newsletter could be made compatible over desktop as well as mobile and tablet etc, which will save you time taken to create 2 separate email newsletters as well as it will save money as well – which is very important.
Yes responsive technique is the only thing that can save you money and time all at once.
What responsive technique applied into HTML emails can do for you?
You can ask the developer to build a responsive HTML email newsletter. So, he will build it compatible for all the devices [Desktop and Mobile devices]. When you see the email on a Desktop device – you will see the regular version of the email with full fledged content and layout, nothing will be hidden. And, when you see the same email on any mobile device – it will not shrink but the layout or content instead it will accommodate the entire email into the small screen such that all your valuable content remain in-tact, but layout is modified automatically as well as manually within the allowed space.
Ex: If your email has 2 columns for the desktop users – it might stack 1 below the other when viewed on mobile device. So that your content will remain vissible to your user but, just that you layout has been modified to fit the screen.
8 techniques involved in building a responsive newsletter!
I’m going to teach you all of the 8 techniques which are quite easy once you get the concept. I’ll take you through that after this introduction.
There are 2 types of responsive HTML email newsletter layout as well:
Further after you are done with the production, you can send your Responsive HTML email newsletter to 30+ email clients and mobile devices.
Hope you enjoyed this article “Complete reference tutorial responsive html email newsletter“. So, what are you waiting for?
Want to create a Responsive HTML email newsletter of your own! Click here for the tutorials.
Any question – please write back to me, I’ll try to answer it asap. Hope to see your positive suggestions as well.